Seven percent Increase in Sales
Grew from 1483 to 1,400,500 fans
Engage new generations with a classic brand such as Bubulubu by reaching out to them through social media, commonly used by their target.
Increase sales and be a relevant brand for Mexican teenagers.
The Big Idea
To create a community where users could have their own space to participate in diverse games, be part of different experiences, social media channels, promos and apps. Create a virtual place where they could go and have fun while interacting with the brand.