José Luis Betancourt
Partner advertising
José Luis has spent over 30 years in the communications industry and is a widely-recognized advertising professional in México. His industry experience include Leo Burnett, JWT, and Young & Rubicam. He also founded his own United Spanish Advertising agency in the U.S. in the '80s, followed by the founding of Betancourt Barba Beker Euro RSCG in the mid-nineties. José Luis then sold his shares to his European partners several years later to join Editorial Premiere, a prestigious leader in the publishing industry in Mexico before going back to JWT Mexico, where served as President for seven years leading the firm to one of its most successful periods in which JWT Mexico made history with the best performance ever in Cannes reported by a Mexican agency thanks to José Luis’ indisputable creative and strategic leadership.
Married with three children, José Luis is a sports enthusiast. He is a family man who loves outdoor life and is passionate about Mexico’s development.