Focused on image management and enhancing the online reputation for the Mexican company present in 32 countries on 4 continents. Each day, every step and every detail make the difference in the conversation and positioning of Grupo Bimbo, its leaders and spokespersons, while reflecting the global leadership of the world’s largest bakery.
The 2019 results show exponential growth in the positioning and positive conversation about Grupo Bimbo in the digital ecosystem.
+ 187 %
Thought leadershipgrowth in interaction with the audience.
+ 23 %
Share of voiceincrease in direct mentions of Grupo Bimbo.
+ 186 %
Employer brandcommunity growth.
+ 222 %
Thought leadershipgrowth in interaction with the audience (comments).
+ 328 %
Digital positioning and community growth
+ 2693 %
Thought leadershipgrowth in interaction with the community.
The website is currently positioned in the number 1 spot among 92 websites worldwide, moving from 7th place in 2018 to 1st place in 2019.
+ 231 %
growth in Total Unique Users
of the details and monitor the conversation.