Logotipo Ingenia

Houston & Mexico City

Celebrating 25 years

Digitally been here since 1995

Our work: Grupo Bimbo

Our Work

Developing
the Digital Strategy

for the biggest bakery in the world

Grupo Bimbo

A strategy

Focused on image management and enhancing the online reputation for the Mexican company present in 32 countries on 4 continents. Each day, every step and every detail make the difference in the conversation and positioning of Grupo Bimbo, its leaders and spokespersons, while reflecting the global leadership of the world’s largest bakery.

The 2019 results show exponential growth in the positioning and positive conversation about Grupo Bimbo in the digital ecosystem.

Grupo Bimbo

Facebook

  • Thought leadership

    + 187 %

    Thought leadership

    growth in interaction with the audience.

Twitter

  • Share of voice

    + 23 %

    Share of voice

    increase in direct mentions of Grupo Bimbo.

Linkedin

  • Employer brand

    + 186 %

    Employer brand

    community growth.
  • Thought leadership

    + 222 %

    Thought leadership

    growth in interaction with the audience (comments).

Instagram

  • Digital positioning and community growth

    + 328 %

    Digital positioning and community growth

  • Thought leadership

    + 2693 %

    Thought leadership

    growth in interaction with the community.

Website

The website is currently positioned in the number 1 spot among 92 websites worldwide, moving from 7th place in 2018 to 1st place in 2019.

  • growth in Total Unique Users

    + 231 %

    growth in Total Unique Users

WE TAKE CARE

of the details and monitor the conversation.

Grupo Bimbo
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