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Organic vs. Paid Reach: Why Your Business Needs Both
Click here to learn about how organic reach and paid reach can both be implemented into your digital marketing strategy to reap great results!
In today's digital world, it's more important than ever to have a strong online presence. With up to 80% of customers researching a company online before they do business with it, you need to make sure that you’re readily available there. In fact, 70-80% of potential customers could be lost to enterprises that have no website.
However, your digital presence is only effective if you can reach your target audience. The fact is that 91% of all online content never receives any traffic from Google. It’s the reason you need to invest in organic reach and paid search.
Organic reach is the number of people who see your content without you having to pay for it. Paid search, on the other hand, is when you use advertising to promote your content.
In this blog post, we'll show you why making both organic reach and paid search part of your digital marketing strategy is a smart move.
Reasons to Invest in Organic Reach
Spending time and resources on increasing your organic reach is important for several reasons. Here are some of them.
Organic Reach Is Free
As a business owner, you are always looking for ways to stretch your advertising budget. And what could be better than free advertising? That's where organic reach comes in.
With unpaid reach, businesses do not have to pay to have their content seen by users. With organic reach, businesses can build an audience organically by creating engaging content. This is beneficial for businesses because it allows them to reach a larger audience without having to spend money on advertising.
Organic Reach Is More Trusted
Consumers are bombarded with marketing messages everywhere they turn, and as a result, they have become increasingly skeptical of brands and their claims. When something appears in their feed without being paid for, it carries more weight.
Therefore, organic social media is more trusted because it feels more genuine and less like a marketing ploy. This can help your business by building trust with potential customers and giving them a reason to choose your products or services over those of your competitors.
In a world where consumers have many choices, organic reach can be the deciding factor.
Organic Reach Is Better for Branding
There are many marketing strategies you can use to make your brand stand out, with organic reach being one of the most effective.
When you have a lot of likes, comments, and shares on your posts, it tells potential customers that your current customers are engaged. This is one of the first things people look at when they're considering doing business with you.
They'll see that you have a strong community that supports your brand. And that's valuable. Social media platforms are constantly changing their algorithms.
Businesses that rely on organic reach are more likely to be sustainable in the long run because they're not as affected by these changes. Platforms want to keep their users happy, so they show them content from accounts that they're actually interested in.
When you build a community of engaged followers, you're more likely to organically reach new people who are interested in what you do. So, if you're looking to build a strong brand, focus on organic reach.
Organic Reach Reaches More People
When you post content organically on social media, it has the potential to reach more people than if you simply boost or promote your post. Why? Because when you promote a post, only the people who follow you or who are in your target audience will see it.
However, when you post organically, your post can appear in the feeds of people who don't follow your page but like your content.
Advantages of Paid Reach
Just like organic reach, the paid reach can help your business in a variety of ways. Here are three of them.
Paid Reach Can Be More Immediate
With organic reach, you have to hope that people stumble across your content and then choose to engage with it. However, with paid reach, you can place your content directly in front of your target audience, ensuring that they see it.
This can be particularly useful if you have time-sensitive content that you need to get out quickly. Paid reach can help to ensure that your content is seen by the people who need to see it when they need to see it.
Paid Reach Is Targeted
With paid social media, you get to choose your audience, and your ads will only be shown to them. This is different from organic, which has no targeting options. As a result, paid reach is much more effective in terms of getting your message across to your target market.
When you know who you want to reach, and you're able to target them with your ads specifically, you're more likely to get results. Paid reach is an essential tool for any business that wants to be successful in today's crowded marketplace.
Paid Reach Is Measurable
Paid reach is a key metric for businesses because it allows you to measure the success of your advertising campaigns.
By assessing how many people saw your ad and then took action, you can calculate your return on investment and make necessary adjustments to your budget and strategy.
This information is essential for businesses of all sizes, as it can help you to make the most of your advertising spend. As such, paid reach is a valuable tool that can help you to grow your business.
Strengthen Your Digital Marketing With Both Organic and Paid Reach
A solid digital marketing campaign will always include both organic and paid reach. The benefits of paid reach are clear - businesses that use paid reach tend to see more website traffic, leads, and sales.
However, organic reach is still important. Think of it this way — paid reach is the fertilizer that helps your content grow, but organic reach is the water that keeps it alive. You need both to have a healthy and thriving online presence.
Would you like professional help with your digital marketing campaign? Get in touch with us today and learn how we can help.