An aesthetically pleasing and user friendly website is critical for staying competitive. Read on to learn about 14 website design trends for 2022.
But how do you make a stunning website that converts? We've put together the top 14 website design trends of 2022 to help you start creating your new and improved website design.
On a professional website design, users want to feel like they're actively engaging with your brand. This is why we are seeing more interactive designs in 2022.
Interactive designs create a sense of mystery and play for your user. It creates intrigue and keeps their attention. Play with hidden elements that cause a user to click or move their mouse. Be sure these elements are obvious and very easy to use.
Video marketing is still considered a top strategy for digital content. Short, digestible videos can help explain your product and/or service through tutorials and overviews. Videos can also be a way to show off testimonials, sneak peeks into new products, and more.
Videos can grab the attention of a potential buyer and give off a sense of professionalism and credibility. If you decide to embed videos to improve your website, be sure they are professionally done, quick, and of high quality.
You can be sure that you'll see a lot of gradient color schemes on a variety of websites in 2022. Gradients are a modern and unique design that is very eye-catching. The soft gradient of colors, however, is easy on the eyes and creates a welcoming, warm space for your users.
Gradients are versatile as they can be used for a background image or for text color. Experiment a bit with the color wheel to see which colors go best together and work for your brand.
The days of normal scrolling are officially over! Websites are now innovating when it comes to user experience design. Instead of the normal vertical scroll, companies are now experimenting with horizontal scrolling. This trend is disruptive in a good way and surprises your users.
Not only are graphics scrolling horizontally, but text elements as well. Whether you're moving images or text, you can bet there will be more non-traditional scrolling elements coming soon.
A huge website design trend that is also happening, is the rise of text. For years, images have dominated website homepage design. But now, text elements are making a bold (pun intended) play.
These big titles and shortened messages are capturing audiences' attention and help to decrease conversion time. If you decide to go this route, you may want to include a smaller subtext in your header to give a bit more information. However, it's still important to keep the message short and simple. Play with different fonts and sizes throughout your website to keep attention!
Footers have been holding down the fort in the background, but it's time for them to have their moment. Footers are a place where users can go to find information such as social handles, company addresses, blog pages, etc.
Try adding in things your users didn't even know they needed. For example, some companies have added a weather app, clocks with time zones around the globe, and polls for their users. A footer is a very underutilized area of your website that with a few updates can help increase conversions.
Interactive websites are at the forefront of website design trends this year and micro-animations are a piece to that puzzle. Micro-animations are a fun way for a brand to show off its creative side.
Following animations on a header or throughout the website is a fun way to keep your users engaged. These subtle movements can help bring a website to life and add depth to the page.
Stock images are making their way out of websites and illustrations are making their way in. Illustrations are a great way to portray a concept that may be more difficult for a photo to convey.
Also, a custom illustration is unique to your website which is a great way to capture users’ attention and imagination. Find a talented artist to bring your idea to life through beautiful illustration and it will pay off.
Another big website design trend is to replace photography with imagery. Abstract imagery is a great way to attract attention and create some intrigue around your product or service.
Small businesses can take advantage of this trend if they don't have a graphic artist on staff. There are plenty of cheap or free programs that will help you create abstract imagery to add to your website.
Type and text display are big website design trends in 2022. The way they are shown is also a new design trend. Take your large, bold text one step further with movement.
Have your text scroll, light up, or fade in and fade out. Movement on a website helps to add depth and bring the site some life. Utilize these tools to create some more intrigue from your users.
Many companies have decided to split their header in two to add in two different elements, such as imagery and text. This is a great way to include multiple trends, give your user the information they need, and capture their attention.
Play around with different split screens and mix it up!
One very important change that is happening is the addition of inclusive imagery and language. You want to showcase your product and or service to everyone who may need it. Consumers are expecting brands to be inclusive and if they aren't, consumers will move on to a brand that is.
It's important for your brand to include different perspectives on your website, plain and simple.
With all of these amazing new trends, the one trend that has remained is speed. If your page doesn't load fast enough, it won't matter what the design looks like.
Make page speed a priority no matter what!
Keep it simple! Don't overload your website with all of these new trends. Find one that works for your brand and go for it. You don't want to make it harder for someone to find what they need in a mess of design.
Whether you're revamping your current website or starting a brand new one, these website design trends are a great way to get started! Try a few out and test along the way to see which is working for your company.
For more information on building world-class designs and digital experiences, contact us today!