Digital marketing trends to follow in 2022

Digital marketing is evolving strategically, which means that the practices we know are adapting to the needs of increasingly connected users. Therefore, if you want to boost your business strategy in the right way for your audience, you should take note of these five trends that experts envision.

1. Short and attractive videos. According to the HubSpot platform, these stories, which have their particular name in each social network, are the effective strategy in terms of performance and customer loyalty, even Google is already working on its version of them. 

By 2022, 89% of global marketers expect to continue or increase their investment in it, as this type of format aligns well with the accelerated attention span of online audiences, across different demographics.

2. Tell stories, do not just sell.  Another trend is that users are increasingly “resistant” to being sold, because of the number of ads they see, therefore, you need to educate them on why they need your product or service. 

It has to be a matter of convenience, and you have to show them with storytelling that you can help them.

3. Learn to live in a world without cookies. In case you don't already know, Google announced that it will end the tracking of user behavior by cookies in early 2022. 

According to the analysis firm Deloitte, companies, and agencies will now have to collect information through first-party data methods, mainly by asking the consumer directly through surveys, gamification, and CRM (Customer Relationship Management) platforms.

4. Influencer marketing. For the new generations of consumers, it is very important to see that the people they follow or admire, consume certain products to make a sales decision. 

Our hubspot partner explains that 57% of professionals who use this type of marketing confirm that it is effective, and 11% say that it is the main ROI-generating trend they have tried in the last year. At this point, they allude to relying on micro-influencers, i.e., those characters who have a large follower base but are not global stars. This makes them more “reachable” and therefore has a greater impact and conversion.

5. Hybrid experiences. The pandemic taught many brands that they can have a great impact on digital media, however, now that the world is slowly returning to normal, many users are looking to return to the store, so the challenge is to reformulate the old model, adding electronic platforms. 

This is where virtual reality or augmented reality are taking leaps and bounds for the benefit of marketing. For example, we now see eyewear companies allowing you to try on eyewear models just by taking a picture. This gives you a physical experience in a digital environment.

As you can see, these trends can help you revolutionize your digital presence to attract better-quality customers. To apply them correctly, we recommend that you approach the specialists in the field: Ingenia Agency. We have years of experience and every day we study the changes in this area, to give you the best service. Contact us!