When we talk about web design, we think of having a flashy website, full of colors and elements, which is not always the best, sometimes less is more, let's remember that the important thing is to attract the attention of our target audience and then generate a conversion.
Many users like web designs that focus on the main needs, instead of sophisticated functions that only distract. When you want to truly engage a user with your website, minimalist design offers enhanced usability and an appeal that is both elegant, pleasing, and simple.
Here are the basic principles we use at Ingenia to achieve a minimalist, balanced and attractive website.
1. Use white or negative space
To begin with, we choose a white or negative canvas; white space is simply the space between the elements that can be seen on a page. The emptier a space is, the more advantageous it is to emphasize what is there.
It is a space that is empty of text, buttons, images, and other elements. The incorporation of white or negative space guides the user's attention to the main parts of a page allowing for a calm and harmonious impact on the visual aspects and you are avoiding information overload for users.
2. Choose simple textures
If you are looking for minimalist effects for a website, look at the different textures you use. Textures include the use of different formats, such as lights and shadows, glows and engravings, diagonals, and 3D animation. You can choose these formats based on the content of the site, we recommend not to overdo it with any texture, as you will move away from a minimalist vision.
3. Choose the most appropriate font
It can be difficult to get too creative with minimalism, as there is not much to experiment with, but you can work with the fonts, particularly their style and size.
The style you use will also depend on the type of branding. There are several fonts you can use. A Sans Serif font such as Arial provides a minimalist effect. The size of a font brings level of importance to words and allows you to optimize movement on a website.
4. Use so-called color blocking
Using too many colors or grouped shades on a web page defeats the purpose of minimalism. We recommend you use color blocking; it is about choosing two or three contrasting shades to offset the color range. These two or three contrasting tones can give solid colors to your website, and you will get a minimalist and concrete effect.
5. Menu labeling
Menus and links need to be properly labeled. A user needs guidelines to navigate easily. Therefore, it is important to identify menus and links. Traffic to a web site is lost when a user cannot figure out or decipher the information he needs.
6. Using interesting images
Images are an essential part of any website. From the main banner to product or service demonstrations, the images you use on the site are fundamental to the reputation of your site. If you opt for a minimalist design, the images should be consistent with the idea. They should convey the message of your brand, but free of too many elements or color groupings.
7. Add creative elements
The purpose of minimalism is to stay within the boundaries of what is allowed. You can incorporate creativity and attractive aspects within the graphics. That comes in the form of objects, abstract features, symmetrical shapes, and other options.
8. Position content
In a minimalist design, placing the right content in the right position is the perfect sum to achieve a minimalist website. Any essential content should be at the beginning in the largest and brightest font display.
Images and content should accompany each other. Aligning both in the right way can do wonders for your website and users will surely come back.
Want to know if your brand is ideal for a minimalist design? At Ingenia we help you make the best decision; from Web Development, Design, UX Writing, everything you need to generate the best experience for your users and achieve your business goals.