What we do
Ingenia is a digital-first marketing agency that helps brands use technology to find and connect with their clients.
We love ideas
To realize them, we engage the best people: people who are conscious of change, continual adaptation, technological progress, working toward excellence, always going a step beyond, and most of all being at the forefront of everything.
We can do it
We find solutions and make things happen. We are prepared to overcome obstacles and every day we are coming closer to success.
We make it great
Because when you do what you love, surrounded by successful people in a healthy environment, providing sensational service becomes inevitable—and we are always motivated and willing to give our all as an amazing team.
We build status
We create and protect the prestige of every one of the brands that we work with. Our goal is for them to naturally connect us with our audience, while captivating them until we create a high level of trust and loyalty.
We are cool
We create an environment that encourages us to constantly grow, which translates into well-being. We aim for integration and we make things happen. Consequently, we aim for everyone that makes up this amazing team to adopt this in their lives: FEEL. WORK, WORK WELL, LIVE WELL.
We create value through technology, inspired creativity, and most importantly we deliver this with great service. It might sound cliché, but it drives everything we do.
Research and Insights
Strategy and ideas
Design and development
Performance measurement and reporting
Global CEO & Founder
Pablo is passionate about life and his family, and he loves doing triathlons. He started building websites at age 14 and chose the entrepreneurial path early on. He is the Vice President of AMAP (the Mexican Association of Advertising Agencies). He was awarded the Don Lorenzo Young Entrepreneur Award for Corporate Social Responsibility in 2013, which was created to honor the founder of Mexican Grupo Bimbo.
He founded the Global Student Entrepreneur Award in Latin America and is an active member of the Entrepreneurs’ Organization, the world’s most influential community of entrepreneurs. Business Insider ranked Pablo as one of the most influential Ad Execs on Twitter, so you might want to follow him at @pablohernandezo
José Luis Betancourt
José Luis has spent over 30 years in the communications industry and is a widely-recognized advertising professional in México. His industry experience include Leo Burnett, JWT, and Young & Rubicam. He also founded his own United Spanish Advertising agency in the U.S. in the '80s, followed by the founding of Betancourt Barba Beker Euro RSCG in the mid-nineties. José Luis then sold his shares to his European partners several years later to join Editorial Premiere, a prestigious leader in the publishing industry in Mexico before going back to JWT Mexico, where served as President for seven years leading the firm to one of its most successful periods in which JWT Mexico made history with the best performance ever in Cannes reported by a Mexican agency thanks to José Luis’ indisputable creative and strategic leadership.
Married with three children, José Luis is a sports enthusiast. He is a family man who loves outdoor life and is passionate about Mexico’s development.
Berenguela is motivated to create leaders that give their best at all times, in order to provide sensational service and the added value that makes Ingenia so unique. She holds an executive MBA from the IPADE School of Business in Mexico, and a degree in Graphic Design with academic excellence.
Berenguela has focused on strategic project management, consulting, monitoring and the enforcement of development and digital strategies for the last nine years, and feels that Ingenia offers her the best option she could have ever chosen to do her best as a person and a professional. She says she has met many great people at Ingenia and friends she considers more than simple colleagues, especially Pablo Hernández, her life mentor.