• Mondelez
  • Mondelez
  • Mondelez
  • Mondelez

    The Results

    344,969Fans

    Thanks toUser
    Insights

    12,664Interactions

    Response rate:
    100%

    Challenge

    Build genuine customer loyalty among regular and early users through three different digital strategies.

    Insights

    Strengthen and consolidate Philadelphia’s digital platform to reach our regular users and increase our market penetration share among new users.

    The Big Idea

    Optimize offline marketing efforts by providing a real-time platform to connect consumers with recipe experts by offering personalized content tailored to meet their needs and interests.