After having the customer insights we created a new blog specializedin women with children
Specialized online tools for customersto create healthy programsaccording to their needs
More than 100,000community fans
The most successful Appof Editorial Raíces
To demonstrate that Bimbo’s products can be part of a healthy lifestyle, sharing nutritional facts and encouraging good nutritional habits.
Provide healthy recipes for daily meals made with Bimbo products.
The Big Idea
Bond with the consumers through spaces focused on health and social welfare.