• Grupo Bimbo
  • Grupo Bimbo
  • Grupo Bimbo

    The Results

    After having the customer insights we created a new blog specializedin women with children 

    Specialized online tools for customersto create healthy programsaccording to their needs
    Insights

    More than 100,000community fans 

    The most successful Appof Editorial Raíces

    Challenge

    To demonstrate that Bimbo’s products can be part of a healthy lifestyle, sharing nutritional facts and encouraging good nutritional habits.

    Insights

    Provide healthy recipes for daily meals made with Bimbo products.

    The Big Idea

    Bond with the consumers through spaces focused on health and social welfare.